In a time when patients, professionals, and communities crave steadiness and compassion, the stories healthcare organizations tell about themselves—and the health and wellness stories they produce—carry profound meaning.

For hospitals, health systems, wellness brands, and foundations, these stories are not just communications, they are narrative strategy in action. They are reflections of your identity, empathy, and promise.

I can help healthcare organizations rediscover and rearticulate their narratives so they reflect both their clinical excellence and their human heart.

These are not marketing campaigns. They are living expressions of care—stories grounded in truth, guided by strategy, and told with emotional clarity.

Traditional communications focus on what you say.

Narrative strategy focuses on why you’re saying it—and how it feels to those who hear it.

It explores the deeper structures of story: how a healthcare organization’s history, culture, and daily choices shape public perception and patient trust.

As the healthcare landscape shifts—toward integrative care, whole-person wellbeing, and transparent communication—once-familiar messages can suddenly feel transactional or detached.

Narrative strategy ensures that your public voice remains current, aligned with your mission, your care philosophy, and the emotional needs of the people you serve.

Through guided dialogue, qualitative insight, and narrative mapping, I collaborate with your communications, foundation, or patient experience teams to:

• Clarify your core story—what you stand for, how you serve, and why your approach to care is distinct.
• Identify narrative dissonance—where outdated language or institutional framing no longer reflects lived values.
• Develop authentic narrative anchors—linking legacy, compassion, and innovation in a cohesive voice.
• Create editorial and storytelling frameworks—aligning patient communications, web content, foundation messaging, and community engagement materials under one narrative arc.

Together, we build a calm, consistent framework for storytelling that integrates care, clarity, and credibility across every platform.

I collaborate with hospitals, regional healthcare systems, wellness brands, medical foundations, and care-focused nonprofits that recognize narrative as a dimension of wellbeing.

These organizations are investing in:

• Patient and community storytelling that builds empathy and trust.
• Internal and external communications that unify mission and message across clinical and administrative teams.
• Philanthropy and foundation storytelling that connects compassion to measurable impact.
• Lifestyle-oriented content that extends healthcare’s message of healing into everyday living—nutrition, rest, recovery, and mindfulness.

Each collaboration is grounded in reflection and partnership—helping your organization articulate who you are, why your work matters, and how your culture of care continues to evolve.

Every partnership begins with a discovery phase to surface the heart of your organization’s narrative. From there, we can collaborate in one of several ways:

• Narrative Audit and Insight Report—A concise, research-based assessment of your current storytelling and actionable recommendations.
• Organizational Narrative Blueprint—A six-to-eight-week engagement culminating in a strategic framework and editorial direction your internal team can sustain.
• Editorial Partnership—Ongoing collaboration on patient, donor, or community-facing stories that reinforce your renewed narrative direction, especially narratives that include insights from your internal SMEs.
• Custom engagements—Specifically tailored projects of varying lengths and scopes are available to meet your organizational needs.

Each option is designed to help your institution communicate with grace, purpose, and humanity, ensuring every story reflects your mission and deep commitment to care.

I draw on nearly three decades of experience as an award-winning journalist and narrative strategist, along with a master's in corporate communications and doctoral research in narrative strategy and the psychology of institutional trust.

This combination of rigor and empathy allows me to merge deep research, analytical insight with intuitive storytelling—to help healthcare organizations communicate with credibility, compassion, and calm.

Every engagement is rooted in integrity, transparency, and partnership. Your investment reflects the originality, precision, and measurable impact of the work, which may distinct from traditional content development in both scope and strategic depth.

If your organization is reexamining how it expresses its mission, care philosophy, or community impact, I can help you develop a narrative strategy that honors your legacy while strengthening the trust of those you serve.

Contact me about your specific project and the goals you hope to achieve, and we'll start our conversation.